The ADD brand was born in 1999 from a Comei & Co. project and immediately stood out on the outerwear market as a brand changing the perception of down jackets, lightening and revolutionising them. Combining over thirty years of technical expertise, quality raw materials and typically Italian taste, for over 15 years ADD has been ensuring excellence and authenticity. Today the brand has become a synonym of elegance and luxury, elements that are presented with a minimalist and contemporary style. The leading edge of all the collections is the ultra-light down jacket that, thanks to its quilting in carefully selected genuine goose down, is a resistant garment suitable for all seasons.

Each season, collections are designed for men, women, teens and children, in which the experimentation of styles and forms are interwoven with the distinctive features of the brand. All ADD down jackets, in fact, meet the criteria of simplicity, sobriety, elegance and sophistication. ADD designs all of its garments in Italy and is present in approximately two thousand stores worldwide, including in Europe, America and Asia. In September 2014, it opened its first flagship store in Milan’s fashion district: a place where the customer is led to the discovery of the mood and quality defining the ADD brand.

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